The Changing Face of Real Estate Communications
Some of the important features of communications in the Real Estate industry are enumerated below:
Communication of Trust: Buying or renting a property is one of the more significant decisions in our life. And therefore, it also becomes a crucial one. No one makes a decision on this aspect without being able to trust the other party or the offerings available. Therefore in the real estate space, sellers & agents ought to be able to communicate trust to their consumers. Inability to communicate trust or breach of trust in the middle of a transaction can lead to serious implications for both the buyer and the seller.
Communication of Availability: All consumers would like to have an assurance that the seller is available post-sale for any contingency. Often, in case of real estate agents, they are working on multiple leads and might find it difficult to tend to each one of them at the same time. Going incommunicado only heightens consumer anxiety while the agent might be genuinely tied up. Communication technology now allows for remote handling of calls, or auto call forward options which can keep your consumer at peace.
Communication of Transparency: A real estate agent is often misconstrued to be only interested in his own commission even at the cost of endangering a consumer’s interest. However, often it is overlooked that the agent himself might be in the dark on certain issues. Documents and land records are easily fabricated in the physical realm, with the agent completely being unware. Therefore, the emergence of digital records and ownership records means that all the stakeholders involved can swear by improved transparency.
Communication of Consumer Interest: The consumers today are far more knowledgeable, informed and keen-eyed than those from yesteryears. There is a greater availability of information and improved means to cross-verify everything spelt out by agents and sellers. Thus, it is increasingly important for real estate players to embrace the virtue of consumer interest. If an agent or agency fails to communicate the fact that they remain squarely committed to the interest of the consumer, they are unlikely to build any form of viable consumer connect.
In the real estate space relationships count for much – both the real-world and virtual. The relationship forms the basis for trust consumers place in agents. And the fundamental building block of these relationships is to be able to communicate with the consumers. Communications is not limited to spelling out the property details. It is about impressing upon the consumer that the real estate business is trustworthy, available, and transparent and has consumer interests on top of their mind at all times.